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Helps teams communicate collaborate across remote distances.Facilitates communication in the workplace.

It’s easy, to come up with a basic functional list of the jobs that Slack does: A communication tool which specifically facilitates communication in the workplace. Slack’s core value proposition is a comms tool. But does it deliver on this promise? The Jobs that Slack Does Simpler, more pleasant and more productive, hey? Sounds wonderful. We’re on a mission to make your working life simpler, more pleasant and more productive. This deep relationship is in part due to the functionality that Slack provides, and more specifically – the jobs that Slack does. Slack starts life as a seedling in your organisation but gradually blossoms into a powerful tree, deeply rooted into your company’s day to day functions without Slack your company wouldn’t feel or function the same and so over time your businesses becomes dependent upon it.

Your business is functionally dependent upon it because you use its applications to perform business functions.

Your employees are emotionally dependent on it because they love it.

The more your company uses Slack, the more dependencies you create: And Slack, with its multitude of apps and workflows is deeply engaged with your business. Sure, you can bundle in Skype for Business or Google Hangouts with an Office 360 package and a Google app, but if your app isn’t getting used as deeply or as frequently as your competition, that’s telling. As you’d expect.įacebook, Google, Microsoft and the other tech titans beat Slack on distribution alone but Slack appears to be winning on one key dimension: engagement.

Facebook’s 2bn+ dwarfs Slack in sheer user numbers. Slack has an estimated user base of 5m (as of 2017). As competition increases, out-funding your competition is certainly one way of winning.Ĭomparing Slack’s metrics to larger competitors, however, Slack is miniscule. This is one of the many reasons Slack is popular: it has simply outpaced its smaller rivals in funding terms. It has raised over $500m to date and is on course to raise more, with an eye-watering valuation of over $5bn. Slack was founded in 2009, so in the grand scheme of startups it’s actually been around for a little while now. The question that springs to my mind is ‘why?’ Why is it, that 1 particular workplace messaging tool suddenly seems to be one of the most commonly used applications by tech professionals on a daily basis? It’s madness, but it does tell us 1 thing: Slack is disgustingly popular. Typing to the colleagues they spent $900 to get away from for 1 day.

They’re physically in the room but they are far, far away. Go to any conference and you’ll notice 1 thing: a small, but substantial number of hyperactive humans aren’t fully present at the conference.